Schedule An Appointment
By now you've heard of it. Japanese Hair Straightening, Ionic Retexturizing, Thermal Reconditioning, Rebonding, Thermal Reconstruction, Thermal Straightening, Thio'd, and Oxygenation Perm. It has many names but they all mean the same thing-chemical straightening. The buzz is everywhere and clients have heard it's like magic; taking frizzy, unmanageable hair and making it soft and silky. The chemical service that originated in Japan about six to nine years ago (manufacturer sources differ) can be a dream come true for some women, but it can also be their worst nightmare-and yours-if done incorrectly. Lack of education, inexperience, or a botched consultation can bring about dangerous results. On the other hand, an educated, experienced, honest stylist can perform miracles that can change the lives of her clients
So, what really is thermal reconditioning? It's a chemical hair straightening process developed for women who wanted to get rid of their wavy hair. The process changed thick, wavy, coarse hair to shiny, polished locks. The best results were always on virgin hair (no previous chemicals: color, perming, straightening) and the longest-lasting results to a year without re-growth touch ups -were on hair that didn't have a lot of curl at the root. Three companies brought it to America within the past three years (and now Rusk has also launched its own product, Thermal Str8), which means a whole new audience of clients can have straight hair.